Yelp invites your business and your patients to an open platform where information, honest feedback, actual photos and more can be shared.
Yelp reviews are widely the most trusted. Potential consumers and users highly regard Yelp as a trusted review and opinion source of brands and companies. In fact, a whopping 72 percent of customers trust online reviews just as much as they would a personal recommendation from a friend or family member. 90 percent of users on Yelp say that positive reviews impact their company are buying choices.
SOCIAL MEDIA MARKETING
WHY ONLINE REVIEWS MATTER
of consumers trust online reviews as much as personal ones.
of Yelp users say positive reviews impact their company buying choices.
of people who conduct research on review sites typically make purchases at the businesses they look up.
of small businesses surveyed don’t actively use review sites like Yelp.
1. PROFESSIONAL PROFILES
Update with business information and description.
Add photos, up-to-date information, history, and specialties.
2. MARKETING TOOLS
Use check-in offers on Yelp’s application for users nearby.
Offer Yelp deals ($10 for $20) and gift certificates.
Set up photo slides, reservation service, and call to action.
3. MONITOR REVIEWS WEEKLY
Communicate with customers—privately and publicly.
Monitor reviews monthly.
ACTIVITY-CUSTOMER LEADS PORTION: Track when and how Yelp drives potential customers to their business. This feature works by showing you when a Yelp user has recently called your business, mapped out directions to your business, or clicked through to your website. For example, when a customer from Yelp calls your business, it will appear in the feed showing the actual time the call was made.
ACTIVITY-USER VIEWS PORTION: With the “User View” graph, track traffic to your Yelp Business Page, including views from mobile devices. In addition, you’ll be able to measure traffic to your business page over 30 day, 12 month, and 24 month periods.