GMEDIA SERVICES

1. Professional Profiles

• Update with business information and description

• Add photos, up-to-date information, history, and specialties
   

2. Marketing Tools

• Use check-in offers on Yelp’s application for users nearby

• Offer Yelp deals ($10 for $20) and gift certificates

• Set up photo slides, reservation service, and call to action

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3. Monitor Reviews Weekly

• Communicate with customers—privately and publicly

• Monitor reviews monthly

YELP ANALYSIS

Activity-customer leads portion: Track when and how Yelp drives potential customers to their business. This feature works by showing you when a Yelp user has recently called your business, mapped out directions to your business, or clicked through to your website. For example, when a customer from Yelp calls your business, it will appear in the feed showing the actual time the call was made.

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Activity-user views portion: With the “User View” graph, track traffic to your Yelp Business Page, including views from mobile devices. In addition, you’ll be able to measure traffic to your business page over 30 day, 12 month, and 24 month periods.