Facebook posts drive an opportunity to engage current and prospective Patients. Regular postings with interesting and relevant content allow patients to interact with your business in a more personal way, aiding patient recall and loyalty.
SOCIAL MEDIA MARKETING
FACEBOOK MARKETING STATISTICS
of social media marketers use Facebook ad platform.
of consumers say social media influences their shopping.
businesses using Facebook ads to reach target audiences.
monthly active users.
Statistics from dsim.in/blog/2018/01/25/70-super-useful-facebook-stats-far-year/
1. BUSINESS PAGE SETUP
Complete the proﬁle with the business' information and a short introduction.
Upload a customized logo, background, imagery, and actual office photos.
2. POSTS AND UPDATES
Create and post unique content.
Manage promotions and special events.
Target potential followers based on their demographics: gender, age, nationality, and location.
Gain more followers and engagements.
4. MONITOR REVIEWS WEEKLY
Communicate with Patients—privately and publicly.
Monitor reviews weekly.
With Facebook Audience Insights, you can learn more about your business' target audiences by gender, age, country, city and language.
Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plug-ins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.
By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.
How a story is delivered is dependent on what the storyteller is trying to communicate to the audience.