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How Do Google Ads Work? | GMedia Digital Marketing in Dallas, TX

Updated: Nov 20


GMedia Dental Marketing & Web Design in Dallas, Fortworth - ad campaign, brand identity, brand management, business card, digital marketing, email marketing, inbound marketing, local seo, logo design, marketing campaigns, printing design, search engine optimization, social media management, social media marketing, web design, web design agencies, marketing strategy, content marketing, best digital marketing agencies, top digital marketing company, dental marketing

How Do Google Ads Work?

Now that you know what Google Ads are and the kinds of campaigns available, you may be wondering how they work.


GMedia Dental Marketing & Web Design in Dallas, Fortworth - ad campaign, brand identity, brand management, business card, digital marketing, email marketing, inbound marketing, local seo, logo design, marketing campaigns, printing design, search engine optimization, social media management, social media marketing, web design, web design agencies, marketing strategy, content marketing, best digital marketing agencies, top digital marketing company, dental marketing

First, when a company embarks on a Google Ads campaign, they have to outline which of the following three goals they’re aiming to achieve:

  • Increasing calls to business

  • Directing more visitors to your store

  • Guiding people to your website or landing page

GMedia Dental Marketing & Web Design in Dallas, Fortworth - ad campaign, brand identity, brand management, business card, digital marketing, email marketing, inbound marketing, local seo, logo design, marketing campaigns, printing design, search engine optimization, social media management, social media marketing, web design, web design agencies, marketing strategy, content marketing, best digital marketing agencies, top digital marketing company, dental marketing

Secondly, the company will have to determine whether the ad copy will be delivered globally or to select local audiences. The next step is to tell Google what makes this business unique by providing Google with images or three short sentences. From these sentences, Google will help to create the ad copy.

GMedia Dental Marketing & Web Design in Dallas, Fortworth - ad campaign, brand identity, brand management, business card, digital marketing, email marketing, inbound marketing, local seo, logo design, marketing campaigns, printing design, search engine optimization, social media management, social media marketing, web design, web design agencies, marketing strategy, content marketing, best digital marketing agencies, top digital marketing company, dental marketing

Finally, you will set your budget which Google will use to predict the campaign’s success, and then it’ll go live! With enough time and testing, and as more people click on the PPC campaign ads, your business will come closer to fulfilling its preset budget.


Not only will you reach your budget, but the more clicks your PPC campaign receives, your search result rank will also increase, getting you closer to that top search spot on Google.


 

GMedia Dental Marketing

1445 Mac Arthur Dr. STE 100-C, Carrollton, TX 75007

Email: dallas@gmediausa.com

Tel: (972)882-9200 / (972)882-9222