What do people want to see when they scroll through social media? What can you post to your dental practice’s social media to generate traffic, followers and potential leads?
People want to be entertained – but they are more likely to spend time on your page if they are engaged by something that brings value to them.
Post content that will have viewers pause in their scrolling to: digest a piece of interesting information, or watch a beautifully shot & edited video of your office, or take note of a great deal/offer that may lead them to call or visit for more details.
Choose content that brings value to your audience, and also works within the context of how your dental practice operates. Here are some ideas:
Promotions & Offers (e.g.: exam specials, free teeth cleaning, teeth whitening, referral programs, membership plans)
Quick tips (for fresher breath, diet, general dental health, etc.)
Links to helpful information directing viewers to your website
Before & After photos of in-office treatments
Patient Testimonials (both written reviews and short interviews)
Short Videos breaking down common/popular treatments
FAQs
Remember: when posting to your practice’s social media, your end goal should always be to bring value to your audience.
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