GMedia Dental Marketing
Sep 12, 20222 min
Updated: Nov 21, 2022
Have you ever visited a new-to-you storefront, and its sketchy exterior made you second guess stepping inside? Have you ever visited the website of a new-to-you business, and its outdated layout and content made you rethink patronizing the business altogether?
People view your website as a virtual representation of your practice, and they are likely to be drawn in if they like what they see – and likely to search elsewhere if they don’t.
Keeping your website up-to-date is a must for every small business! And when it comes to a dental practice’s website, there are several key items that prospective patients look for:
Services Offered – Many patients search for a dentist because they have a specific dental concern or needed treatment, so make sure your website clearly indicates all the services your practice offers.
Patient Reviews – New patients look for reasons they should (or should not) visit a new dental practice. Post positive written reviews + video testimonials on your website.
Dentist/Team Bios and Photos -- Patients want to know who will be treating them!
Galleries (photos and videos) of your clinic, dental technology, etc. People want to know about the place that will be treating them.
Online Scheduling – People value ease and convenience, and this simple tool provides.
Regularly Updated with informative content, such as blog posts – which also strengthens your SEO.
Office information – It may seem obvious, but it’s to your benefit to make it easy for people to find and contact you.
In addition, here are several General Must-Haves for All Professional Websites:
Responsive on All Devices – Your website must look good not only on desktops / laptops, but also on mobile and tablet devices. 82% of local searches are done from a mobile device, so if your website is not mobile-friendly you are missing out on a massive amount of potential traffic and engagement.
Fast - Website traffic will “bounce” off your website if it doesn’t load in 3 seconds or less.
Easy to Navigate - Website visitors generally do not have a lot of patience. If it takes too many clicks to find something, you will lose that visitor. Make your website’s layout simple, consistent, and intuitive to navigate.
Secure – Your website should read HTTPS (it should have a “padlock”), and be HIPAA compliant.
Consistent Branding - Branding is a necessity for all businesses, even (or perhaps especially) dental practices. Consistent branding – matching colors, fonts, tone and logo – lends your business credibility, trustworthiness, recognizability, and loyalty.
Optimized for Search Engines (SEO) – Your website should be coded so that search engines like Google can easily read, recognize, and rank your website as a high-quality search result.
Does your website meet all the above criteria? It may seem daunting, but the truth is that they are all necessary to stay competitive in today’s market where consumers overwhelmingly search for and find businesses online.
Contact us at (972)882-9200 for a free consultation on website design, or visit our website at www.gmediadental.com for more information about the services we offer.
1445 Mac Arthur Dr. STE 100-C, Carrollton, TX 75007
Email: dallas@gmediausa.com
Tel: (972)882-9200 / (972)882-9222